Goji Berries

GOJI BERRY – THE BRIGHT EYE OF LONGEVITY

Lycium barbarum and Lycium chinense

Origin and Ecology

Goji berries, also known as wolfberries, come from a hardy shrub native to China, Tibet, and Mongolia. These small, red-orange berries have been cultivated for over 2,000 years and revered in Traditional Chinese Medicine (TCM) as a tonic for the liver, kidneys, eyes, and blood. Today, wild and cultivated varieties grow in arid, high-altitude regions - where the plant’s resilience mirrors the vitality it offers the body.

Medicinal Potential

Goji berries are more than a superfood – they’re a time-tested medicine for vitality, vision, and immune function.

  • Eye Health & Vision Support
    Rich in zeaxanthin, a carotenoid antioxidant that protects the eyes from oxidative damage and blue light. Shown to support visual acuity and reduce risk of macular degeneration.

  • Immune System Modulation
    Goji contains polysaccharide-protein complexes (LBPs) that enhance immune response, regulate inflammation, and support the body’s defense system.

  • Liver & Kidney Tonic
    In TCM, Goji is classified as a yin tonic for the liver and kidneys - believed to nourish essence (Jing), support longevity, and promote hormonal balance.

  • Mood & Energy Boost
    Clinical studies suggest Goji berries may enhance overall wellbeing, energy, and mood when consumed regularly, possibly due to their ability to stabilize blood sugar and reduce oxidative stress.

  • Skin Protection
    High in vitamin C, beta-carotene, and polyphenols, supporting collagen production and protecting the skin from environmental damage.

Energetics and Signature

Sweet | Neutral | Nourishing
Goji berries carry a vibrant, slightly tart sweetness - offering brightness to the eyes and uplift to the spirit. As a yin tonic, they gently rebuild fluids, harmonize energy, and support graceful aging.

Inside Our Formulas

Goji berries are part of our adaptogenic tonik and elixir range - including our BurnOut Brew, where they support adrenal nourishment, immune resilience, and mood regulation.

Botanical Wisdom

Goji teaches the art of sustained vitality - not through force, but by deeply nourishing the body’s core. A companion for the long journey.

As with all tonic herbs, best used consistently over time. Not recommended in combination with blood thinners unless guided by a practitioner.

References

  1. Amagase, H., & Nance, D. M. (2008). A randomized, double-blind, placebo-controlled clinical study of the general effects of a standardized Lycium barbarum (goji) juice on health, well-being, and immune function. Journal of Alternative and Complementary Medicine, 14(4), 403–412.

  2. Cheng, J., Zhou, Z. W., Sheng, H. P., He, L. J., Fan, X. W., He, Z. X., ... & Zhou, S. F. (2014). An evidence-based update on the pharmacological activities and possible molecular targets of Lycium barbarum polysaccharides. Drug Design, Development and Therapy, 8, 2797–2810.

  3. Bucheli, P., Vidal, K., Shen, L. S., Gu, Z. X., Zhang, L. X., Miller, L. E., & Wang, J. (2011). Goji berry effects on macular characteristics and plasma antioxidant levels. Optometry & Vision Science, 88(2), 257–262.

  4. Potterat, O. (2010). Goji (Lycium barbarum and L. chinense): Phytochemistry, pharmacology and safety in the perspective of traditional uses and recent popularity. Planta Medica, 76(1), 7–19.

  5. https://www.healthline.com/nutrition/goji-berry#downsides
  6. https://www.medicalnewstoday.com/articles/322693